Consulting; Music: Songwriter; Writing; Writing: Commercial / Copy; Writing: Creative; Writing: Journalism / Non-Fiction; Website design & Information architecture
I am an accomplished writer, editor and marketing professional with extensive experience developing compelling communications for a variety of audiences and industries. From websites, marketing brochures, case studies, white papers and feature articles, to product naming, corporate messaging, taglines, and scripts, I’m a creative thinker who can convey even the most technical material in a meaningful and persuasive way. Some of my previous projects include creating educational coloring books for the Napa Valley Farmworker Foundation and for Napa County Landmarks, authoring feature stories and artist profiles for the American Academy in Rome website, and creating websites for award-winning composer Lei Liang and for popular Napa eatery Foodshed Take Away. I have also completed strategic naming and branding projects for I-5 Publishing and Straightline International, and created website content for software and IT services companies and hotel groups. Specialties: Website design/information architecture, persuasive prose, copy editing, strategic communications, brand identity, preservation advocacy, verb/noun agreement. I also have a working knowledge of Italian and can play a decent French waltz on the accordion.