The Parkway Theater is seeking a Marketing/PR Manager to own and develop The Parkway Theater’s image as an iconic and premier event venue; endearing it to the public by executing brand strategy, planning and nurturing PR strategy and marketing it to ticket buyers.
Duties & Responsibilities
Marketing and Communications
Manage the website and create website content
Create content for ads and purchase ads
Manage all social media, developing a strong and clear social media voice
Build and distribute calendar and newsletter
Distribute digital images of posters to FOH Manager to print, post and add to pre-show slide show
Coordinate and manage event announcements with a goal of announcing at least 8 weeks before the event date
Public Relations
Create and distribute press releases
Make sure local media outlets are aware of what’s being announced each week and when tickets go on sale to meet their print publication deadlines
Build and manage relationships with local press, maximizing exposure for The Parkway
Ad Sales
Sell slideshow ads and newsletter ads, collect revenue from these ads
Films
Coordinate with the film booking team to build a strong, marketable calendar of screenings
Develop and executes strategy for successful marketing and PR
Live Events
Coordinate with the Talent Buyer to develop and execute a strong marketing and PR strategy
Ticketing
Provide appropriate images and copy to FOH Manager to allow events to be posted in a timely manner
Additional Tasks
Collaborate and cooperate with all staff to advance The Parkway Theater goals
Manage a weekly marketing meeting
Build and maintain relationships across the Twin Cities arts/entertainment scene to facilitate cross-promotional opportunities
Maintain a good understanding of the big-picture activities and goals of The Parkway Theater while attending to individual responsibilities and tasks.
Qualifications
Strong communicator with deep writing and design skills. Ability to build and maintain relationships within and without the organization. At least 3 years of experience marketing live performance