Social Media Manager - Dry Farm Wines

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Social Media Manager - Dry Farm Wines


Dry Farm Wines is the world’s premier Natural Wine company. We curate the highest quality Natural Wines from small family growers around the world. Every wine meets a set of strict criteria, including organic farming practices, lower alcohol levels, no sugar, and delicious taste.

Our mission is to share these extraordinary Natural Wines with people around the world, helping people connect with authenticity and love. We work exclusively with small family farms who share our respect for Nature’s beauty, complexity, and diversity. At the heart of it all, we believe we must be the change we want to see in the world. We intentionally seek to become more conscious and extraordinary every day, both as individuals and as a collective Dry Farm Wines Team.

In our first few years, our Membership grew faster than we expected. We’ve been doing everything possible to keep up with our growth while having as much fun as possible in the process! We’re fortunate – we get paid to enjoy and share wine 😉

To keep the wine flowing and to drive our voice further, we need more help.

That’s why we’re now looking for a SOCIAL MEDIA MANAGER to join our team.

We are looking for someone to help us use social media to share the Dry Farm Wines ethos and purpose with our community.

We are leaders with a vision to change the world. Community and artistic-driven media are at the heart of our mission. We need someone with a shared passion who can lead this area of our fast growth business.

Benefits of working with DFW

This is the best place to work in the world. If it wasn’t, the rest of us wouldn’t be here.

The benefits of joining this team are vast. Here are a few:
Unlimited pure Natural Wine. Need we say more?
Fully paid health, dental, and vision.
Generous 401k, Profit Sharing, and Defined Benefit plans available.
Paid gym membership.
Team meals, parties, and wine tastings/education paid for by the company.
Huge opportunities to expand your responsibilities and position as the company continues to rapidly grow.
Living in the most beautiful place in the world – Napa Valley. We live where the rest of the world dreams of going on vacation. Our beautiful, welcoming, and dog-friendly office is in the heart of Napa.
Opportunities to meditate and practice gratitude regularly as a team.
Company vacation days around major holidays, and an unlimited vacation and expense policy that just asks you to act in the best interest of yourself, your colleagues, and the organization.
Other benefits with you and your family in mind, such as relocation assistance, regular housekeeping, company cars for you to use when needed, and healthy office snacks.
Most importantly, the opportunity to hang with the DFW Family on a daily basis. We are a lot of fun, and we push the boundaries of possibility daily in helping each other grow and in our service to others.
Every single person you will work with is an elite performer. Not just some, but ALL. Everyone here is a rockstar at what they do and has a deep dedication to being the best in their craft.

Roles and Responsibilities

Your main responsibility is to be the owner of Dry Farm Wines’ social media strategy, scheduling, posting, community management, data tracking and analytics. This includes, but is not limited to, the following:
Manage all social media content for Dry Farm Wines, A Matter of Taste, and future new brands
Create dashboard metrics to track and measure performance and report insights to Leadership
Optimize channels to meet KPIs
Analyze engagement and audience behavior
Aggregate insights from ad metrics and act on data to create social strategy
Own responsibility for driving web traffic and revenue from social channels
Leverage data to inform Media team for best asset creation
Develop a robust social media content calendar with optimal posting times
Create and select engaging text/copy, image, and video content
Schedule all social media posts (Instagram, Facebook, Twitter, LinkedIn, Pinterest and any other platforms deemed necessary)
Monitor and moderate community comments, trends and direct messages
Engage and grow our social community
Research and stay on top of current trends
Ability to balance off-hour social posting with in-office work time

Requirements to Apply
You must have at least 2 years of professional Social Media Management experience with accounts of 75k+ or with consumer brands
You must be proficient with Excel, Photoshop, and other editing software
Expertise in digital marketing strategies and ecommerce, or experience working with a marketing team
Strong demonstrable copywriting skills
Strong data analytics skills

Attributes of the ideal candidate

When we think about the ideal person for this role, a few attributes come to mind.

Here are the main ones:
You’re driven to innovate
You have a creative eye and you love photography
You’re self directed and have leadership skills
You’re highly organized
You’re a rockstar communicator
You’re a problem solver
You’re resourceful
You’re passionate
You’re empathetic
You’re calm under pressure
You’re a wine-lover and health-advocate

See more at the job listing link.